Orbitz Adds Facebook Send Button for Hotel Pages

Online travel site Orbitz has just added a new Facebook Send button on for the hotels they list to make it easier to share a certain hotel with individuals or groups via popular social network Facebook or via email. The booking site has thus become one of the first travel companies to integrate the Facebook Send button into their web pages and make it available to customers.

“Orbitz is continuing its tradition of innovation by integrating with Facebook to make the search and book experience for travel more like the actual experience of travel – social, interactive and fun. With the new Facebook Send button, travelers can easily share and solicit feedback on hotels from relevant friends or groups, which ultimately leads to making a more confident and informed choice,” said Sam Fulton, Senior Vice President, Retail, Orbitz Worldwide.

Unlike other Facebook sharing options, such as the Like button or the Share button, the new Facebook Send option allows users to choose who they send certain details to, no longer restricting their sharing options to either send a certain page to or item to the world, or sending personal messages to a certain connection or group from the Facebook page. The Send button sends the message directly to a friend’s or to more friends’ Facebook inbox right from the website implementing it.





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