Boeing and Southwest Airlines Launch the 737 MAX 7

The third model in the 737 MAX family was launched today by Boeing and Southwest Airlines. The 737 MAX 7’s first client was the Dallas-based carrier. Southwest Airlines chose to change 30 existing orders for Next-Generation 737s into orders for the 737 MAX 7.

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“We are thrilled to announce that Southwest Airlines and Boeing have entered into an agreement for Southwest to be the launch customer for the Boeing MAX 7 series, with deliveries beginning in 2019,” said Gary C. Kelly, Southwest Airlines Chairman of the Board, President, and CEO. “The 737 MAX 7 builds on the strengths of today’s Next-Generation 737-700, incorporating the latest CFM International LEAP-1B engines is expected to reduce fuel burn and CO2 emissions by an additional 12 percent over today’s most fuel-efficient single-aisle airplane.”

The 110-ft long airplane has the most advanced engine technologies in the world, incorporating incorporates the latest CFM International LEAP-1B engines extend the range of today’s the 737-700 with 400 nautical miles (741 km).


“Southwest has been a valued partner in the evolution of the 737 program,” said Boeing Commercial Airplanes President and CEO Ray Conner . “We have worked together to launch several models of the 737 including the 737 MAX family in 2011. We are excited to bring the 737 MAX 7 to market with Southwest.”

It is important to make use of the newest technologies available in order to make airplanes more eco-friendly and efficient, and it is vital for any business to provide state of the art products in order to maintain their market share and gain new customers, and Boeing seems to be on the right track for maintaining its existing position on the market.

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