New Hampshire tourism officials expect the number of visitors to the state and travelers spending the summer here to increase compared to last year, despite the rising gas prices that have scared off many tourists. 2011 is already off to a good start, according to Lori Harnois, director of the state’s Division of Travel and Tourism, who has announced revenues generated by the room and meals tax are already up 2.6%.
While the forecast for the summer tourism season is quite optimistic for New Hampshire, the state tourism division decided to support and boost local trips within the state by launching a TV and online campaign titled “Tank of Gas” in May. The campaign aims to show state residents how much they can actually travel within New Hampshire without spending too much on gas.
The tourism division is also running a summer “Dream Vacation” contest. Those who participate have the chance of winning a $50 gas card prize every week if they take or film the best travel photo or video in New Hampshire.
At the same time, the state’s tourism division will market New Hampshire as a summer vacation destinations to travelers from New York and Pennsylvania. New Hampshire’s selling points, according to Harnois, were the “three great playgrounds” — mountains, lakes and seacoast.
Massachussets is currently the largest source of New Hampshire tourists and according to Janice Crawford, president of the Mount Washington Valley Chamber of Commerce, added fuel costs will not be enough to stop people from traveling. She added visitors might opt for free travel activities, such as hiking or going for a picnic, or reduce their stay to cut costs.
Tourism is among New Hampshire’s largest industry, with direct spending by visitors to the state reaching 4 billion US dollars in 2010 and over 60,000 state residents working in this segment.
By Amey MyersAmey, an intrepid traveler and avid blogger, roams the world, absorbing diverse cultures, flavors, and experiences. Her writing captures the essence of her adventures, inspiring others to explore. Amey's infectious passion for travel and storytelling epitomizes a life filled with exploration and adventure.
