From Gyms to Commutes: How Tumblers Keep Your Logo in Motion

Branded tumblers are walking billboards. Granted, they can’t walk themselves, but these items go wherever their owners go. Who doesn’t have a water bottle on hand most of the time? If you are able to get your custom tumblers with logo into the right hands, your logo will make it to the office, to the gym, into cars during long commutes, into kitchens, and beyond.

Tumblers as Everyday Companions

The New York Times states that more than $2 billion of reusable water bottles were sold in 2023. Everyone knows single-use plastic isn’t the best for the environment and reusable water bottles and tumblers are now in style. They’re items that many people have with them at all times. Got your keys? Got your phone? Got your tumbler? You can leave the house, then.

Since tumblers go many places, your logo on a tumbler is a fantastic way to get your name into the community on a regular basis. Each person with a tumbler might visit several places in one day. That means your logo gets exposure at each stop, too.

Branding That Travels With Your Audience

Billboards are great. Yard signs are nice. But branding that travels with your audience is downright brilliant. It makes sense that wherever your audience goes, there will be other people who might also be in your target demographic. When your audience takes your branding and logo along with them on a tumbler, you broaden your reach in no time.

Why Tumblers Outperform Other Promotional Items

While there are many promotional items on the market, promotional tumblers often outperform other options, even the mobile ones like t-shirts. Why is that? Here are a few reasons:

• High Value

The tumblers may not cost much, but their perceived value is high. Customers appreciate their usefulness, and they are more likely to keep and use this item over others you might hand out.

• Daily Use

You can’t wear the same t-shirt every day, but you can use the same tumbler. People need to drink water daily. Whether it’s at home, in the office, at the gym, or somewhere in between, continuous brand visibility is possible.

• Longevity

Tumblers are built to last. Many are built from durable materials, like stainless steel, and are not disposable items. They provide long-term exposure to your brand, as users could keep them for years into the future.

• Broad Appeal

You might have a certain target audience, but tumblers appeal to anyone. Your brand could easily reach a wide range of people in many different stages of life.

Customization Options That Elevate Your Brand

The Washington Post reviewed tumbler materials, according to experts, to give users an idea of what material works best for them. Outside of material, there are many ways to customize tumblers to suit your brand’s image.

• Color Combos
• Materials
• Design
• Decals/Engraving
• Straw/Lid mechanism

Strategic Distribution: Getting Your Tumblers Into the Right Hands

Once you decide on the details for your promotional tumbler, how do you get it to people who will use it? Here are some strategies:

Through Your Website

Your website allows people to grab the tumbler if they are a loyal customer of yours. If they already know and love what you do, they might appreciate a tumbler to show off to others.

In-Person

Use events like trade shows, farmer’s markets, and in-person sales to pass out tumblers as gifts to clients. 

Giveaways

Use the tumblers as in-office giveaways so your employees start to spread the word outside of work. Give two to each winner; one for them and one for a friend, to spread things even further.

Maximizing Brand Exposure Beyond the Tumbler

Personalized tumblers are a good way to start, but how can you spread your brand even further? Consider using website information or QR codes on the tumble so people who see it can tap into more information about you.

Practical Tips to Ensure ROI From Branded Tumblers 

To get the best ROI for your branded tumblers, you need to make them useful to your customers. That means going with quality materials and an eye-pleasing design. You might also offer special deals online or in person. Anyone who brings their tumbler gets 10% off, or run a contest where people share pictures of where their tumbler has been and you do a drawing for a giveaway.

In conclusion

Promotional tumblers from Save Your Ink are a cost-effective marketing tool because they are long-lasting and can go anywhere your audience goes. Tumblers are on-trend right now and most people use them daily to stay hydrated. This item has a higher perceived value than other promotional items, which reflects back to the quality of your brand. Consider the design with care to make it eye-catching, yet cohesive with your brand’s identity.