Blackpool on the Up: UK’s Premier Seaside Resort Enjoying a Surge in Visitor Numbers


Blackpool has earned a reputation for its down-to-earth entertainment and typically British approach; however, this famous seaside resort is now catering to all tastes and is enjoying something of a renaissance.

Record Visitor Numbers

The crowds are returning to Blackpool following decades of relative decline. This famous British seaside resort was the ‘go-to’ destination for generations of Northern English families prior to the start of the foreign holiday boom of the 1960s; however, in subsequent decades, the visitor numbers dwindled, and it soon became a shadow of its former self. This decline has now reversed noticeably, and the town is enjoying something of a renaissance, thanks in no small part to the sizeable investment in the town and the many new Blackpool hotels and restaurants which are catering to the increased visitor numbers. Visitor numbers in 2022 were the highest since the late 1960s, while the prospects for the current summer season are even more promising. The major attractions in Blackpool and the surrounding area are taking advantage of the increase in footfall by extending opening hours, and the world-famous Blackpool Illuminations have been extended to four months for a second year running.

Number One Choice

The reasons for Blackpool’s sudden resurgence may not be clear to see. However, much of the reversal in fortunes has come about as a direct result of the Covid-19 pandemic. The lockdown, travel restrictions, and subsequent chaotic airport scenes forced many to look closer to home for their annual vacations, and Blackpool became the number-one choice for thousands of families who rediscovered the charms of the seaside destination. Even before the pandemic hit, Blackpool was enjoying noticeable growth on the back of a more aggressive marketing and advertising campaign as well as investment in transport infrastructure and new accommodation. The days of the old terraced guest houses and small family-run hotels may be far from over, but families can now choose from many new upmarket boutique hotels, which compare to those on offer in larger cities such as Manchester and London.

Thrilling Rides

Blackpool’s attractions may be typical of a northern seaside resort, but they appeal to families of all ages and can be enjoyed on a small budget. Blackpool Pleasure Beach is one of the major attractions in town and provides thrill-seekers with a wide range of rides, from the relatively new ‘Big One’ to the vintage Big Dipper and Grand National, which nod back to an earlier age.


 The choice of thrilling rides here is hugely impressive and also includes one of the oldest Ghost Trains in the world, as well as Ice Blast, Icon, Steeplechase, Revolution, Avalanche, and Valhalla. Families can enjoy discounts on tickets throughout the season, and the theme park is open from late March right through to late October.

Unique Charm

For those who seek a more sedate vacation, Blackpool’s three piers are a major draw, and each one has its own unique charm. The South Pier will appeal to thrill seekers with its small but very popular arcades and rides, while the Central Pier – as the name implies – is at the heart of all the action and is a popular destination for those looking for a variety of entertainment options and food outlets. The North Pier is the oldest of Blackpool’s piers and is certainly the most sedate; visitors here are able to enjoy sweeping views across the Irish Sea and enjoy the peace and quiet with ice cream. Blackpool Tower is a prominent landmark in the town, and it consists of several unique attractions, the most popular of these being the Blackpool Tower Eye. From this enclosed viewing platform, visitors can enjoy a vista stretching from North Wales, Liverpool, the Irish Sea, and the Lake District on a clear day, as well as stunning views along the Lancashire coastline. Also, in the tower complex, visitors can visit the scary Blackpool Tower Dungeon or thrill at the acts in the Tower Circus, which performs daily throughout the season.

Popular Attraction

Blackpool Zoo has been a major draw in the town for many decades and continues to be one of the most popular attractions in the north of England. Families of all ages can see over 1000 different species, such as elephants, giraffes, camels, and gorillas. The zoo is open throughout the year, and as with many other Blackpool attractions, families can enjoy a great range of discounts.

Thrilling Spectacle

Blackpool Illuminations continue to attract visitors throughout the late summer season, and for the second year running, the thrilling spectacle has been extended to four months in 2023. This is the biggest and best light show in the world, with six miles of light displays that shine from 1st September 2023 to 1st January 2024.


Hundreds of thousands of visitors turn up to enjoy the spectacle, and the best news is, it’s completely free! The big switch-on party is one of the biggest nights on Blackpool’s calendar and includes a parade of performers and illuminated trams, as well as a huge firework display.

The Future Looks Bright

Many more new events are planned for next summer, and the likelihood is that the ever-increasing popularity of this famous seaside resort will continue into the future. Recent improvements have included the extension of the tram system as well as a complete revamp of the promenade, while other improvements are in the pipeline for the years ahead. Things are certainly looking bright for the UK’s biggest seaside resort, and with more massive investment on the horizon for Blackpool and the surrounding area, the prospects are undoubtedly very good.

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