Guardian Parters with Loco2, Offers European Train Booking

Some interesting news today as famous newspaper the Guardian inks a partnership with Loco2 and creates ‘ Guardian Trains’. Loco2 provides a simple but efficient train booking tool, while the newspaper comes with the power of travel content — news and inspiring articles covering various topics.

All those interested in traveling by train across Europe can now book their tickets from the Guardian’s site. See a story that makes you want to visit a place? Want to do that and travel by train? Then you can buy your ticket on the newspaper’s website. This seems to be the idea behind the new project, otherwise an interesting partnership.

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“Guardian and Observer readers have always been strong advocates of environmentally friendly travel and are also among the most frequent short haul cultural explorers. This online service makes it so straightforward to plan and book international rail journeys, we jumped at the chance to work with this innovative company and hope our readers find Guardian Trains inspirational and economical,” explained Jo Burns, Head of Consumer Offers at the Guardian.

It seems that the newspaper saw that its readers are interested in traveling in more eco-friendly ways, and trains can help people reduce their carbon footprint while visiting various places they want to see. Though this association with Loco2, the Guardian becomes the first national newspaper to offer European train booking. Loco2 was chosen for its easy to use tool, as well as for its comprehensive European train coverage.

“Guardian readers are a key target audience for Loco2, and so we are delighted to be partnering with an organisation whose fantastic content and commitment to sustainability we have long-admired,” said Jamie Andrews, loco2.

The website aims to make train travel bookings as easy as those by airplanes and considers this partnership as an efficient way to reach more potential customers.

“Guardian readers are a key target audience for Loco2, and so we are delighted to be partnering with an organisation whose fantastic content and commitment to sustainability we have long-admired,” added Andrews.





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