WIHP Adds Localized Traveler Outreach Campaigns for Hotels, Powered by ComTranslations

World Independent Hotels Promotion (WIHP), a marketing agency dedicated to the hotels and accommodation industry, has signed a recent deal with content globalization solutions provider ComTranslations to access translation services in about 140 languages. WIHP will use the content services of ComTranslations in its campaign aimed at raising awareness and increasing visibility for the hotels they represent through outreach programs in local languages.

The translation services they have just contracted will help WIHP hotels to better target travelers from across the globe in their mother tongue, making the venues more attractive and far easier to get to know. This recent deal doesn’t only help hotels WIHP already represents, it also helps the agency attract more customers as they can expand their all-inclusive marketing solutions for hoteliers into various markets from across the world.

“We chose to work with ComTranslations because of the firm’s demonstrated ability to provide quality translations in an exacting and timely manner. More than this, ComTranslations translators are native to each target country, they understand local culture and public perceptions, and will help us leverage our influence to build greater appeal to travelers for the hotels we represent,” explained Clement Landes, Production Director at WIHP.

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The new hotel marketing services offered by WIHP and ComTranslations will include localization efforts targeting both hotel websites and all relevant marketing materials, which will be translated in all languages relevant to the countries a certain hotel is trying to reach.





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