As part of their rebranding strategy,Â boutique hotel group Library Hotel Collection has contracted marketing agency WIHP to redesign, optimize and host all their websites. Formerly known as HKHotels, Library Hotel Collection currently includes four hotels, the Casablanca Hotel; the Library Hotel in New York, the inspiration for the group’s new name, Hotel ElysÃ©e and Hotel Giraffe at Park Avenue South.
All four websites will be revamped using WIHP’sÂ Convert, a very popular content management and website building platform much acclaimed by the hospitality industry due to its easy to navigate, user-centric approach to creating websites, inclusion of artsy image galleries that are a great sales tool. Convert also integrates SynXis in all hotel websites, a booking engine that reduces booking time by 44%.
“Many factors went into deciding to partner with WIHP on the design, SEO and hosting of the new set of websites for the Library Hotel Collection,” explained Adele Gutman, Vice President of Sales, Marketing & Revenue at Library Hotel Collection. “First, on an emotional level, we were moved and inspired by the sheer beauty and visually expressive quality of WIHP’s previous work. However, we know we are not creating a work of art but a work of commerce, and after speaking to other hoteliers who have worked with WIHP, we could clearly see that they had a proven track record for helping their hotels achieve an exceptionally high percentage of direct sales on the brand websites.”
WIHP plans on redesigning the Library Hotel Collection websites so as conveyÂ a closer-to-reality experience to visitors, including a clear overview of the amenities offered by each room. All websites will also include interactive maps to help visitors get to the hotel faster and have an idea of what sights surround them, where they can dine or enjoy a night out. The WIHP built websites will feature both browser and mobile versions, making them accessible from any portable device.