Choice Hotels Attracts Travelers with First Hand Tests and Community Involvement

Choice Hotels is putting a lot of effort into reaching existing customers and attracting new ones by taking them on tours of their hotels and accommodating them for one night in one of the chain locations to have them try their services first hand. While trying to prove they are one of the best options to host both business and leisure tourists, Choice Hotel is also trying to show their human side and their involvement in giving back to the communities where they run their hotel business by highlighting their partnership with Rebuilding Together.

The first day of their Customer Education Trip organized late last month in Denver took a group of tourists to visit five Choice Hotels properties – Comfort Inn Downtown, Comfort Suites Denver Tech Center, Comfort Suites Denver South and Quality Suites at Evergreen Parkway. To test chain services and quality, the group that included corporate travel managers, business to business customers and leisure buyers from across the US was invited to spend the night at the Cambria Suites Denver Airport.

The second day brought a new challenge to the group – they were invited to team up with Choice employees, associates and franchisees to rebuild one family’s house in Denver. Choice Hotels used the opportunity to present their mission of providing hospitality by giving back in the communities in which they live and work.

This project in which Choice Hotels collaborated with Rebuilding Together is not the first. In 2009 almost 1000 volunteers from Choice Hotels spent more than 6,000 hours on Rebuilding Together projects across the country.

“The goal of the trip was to distinguish Choice Hotels as a company that provides exceptional lodging for corporate travelers and gives back to the community – we are more than just rooms and rates, said Michael Murphy, Senior Vice President of Global Sales at Choice Hotels International. We want our clients to understand that we have a commitment of service, to our customers and our communities.”




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